Bachelor of Business Administration (BBA)
Business Communication
A hands-on Bachelor's programme combining business, communication, marketing, and creative production with real-world projects, designed to prepare you for the organisations of tomorrow.
Accredited and internationally recognisedFor whom
- Students and young professionals who want to build expertise in communication, marketing, digital media, public relations, and brand development.
Duration, language and credits
- 24 to 48 months including 2 internships
- French
- 180 credits (ECTS equivalent)
Available formats
- Intensive (2 years)
- Full-time (3 years)
- Part-time (up to 4 years / 3 days a week)
Location
- Geneva, Switzerland
Start date
- October 2026 (next intake)
- Additional intake: March 2027
Program highlights
Build strong foundations in business and communication
Gain hands-on experience through Business Bootcamps
Learn from communication professionals and industry experts
Develop expertise in marketing, digital, and creative technology
Complete two internships before graduation
Graduate ready for the professional world
About this program
For creative individuals who want to turn ideas into impact. Whether through communication, marketing, digital media, public relations, or content creation, you'll learn how organisations engage audiences, build brands, and influence decisions while gaining strong foundation in business.
Choose the format that best fits your goals and circumstances.
Intensive Track — 2 years
Complete your Bachelor's degree through an accelerated and immersive study experience.
Full-time Programme — 3 years
A balanced combination of academic learning, practical projects, internships, and professional development.
Work & Study Programme — 3 to 4 years
Combine your studies with professional experience, internships, entrepreneurial projects, or part-time work.
Our students bring different experiences, perspectives, and ambitions. Some arrive straight from school, others from professional, entrepreneurial, or international backgrounds. What they share is a curiosity about business and a desire to build a meaningful future.
The Bachelor in Corporate Communication is designed to maximise your future opportunities. By combining business knowledge, communication expertise, and creative skills, you'll develop the confidence and practical experience needed to start your career or continue with a Master's degree at ESM or abroad.
Au début, je ne savais pas exactement quelle direction prendre. Ce qui m'a marqué à l'ESM, c'est la liberté de le découvrir en cours de route. Cela m'a aidé à gagner en confiance et à faire des choix qui me correspondent vraiment.
— Frank Jansen, Programme Bachelor
How you learn
From business to the classroom
Our students learn from people who actively work in business every day. Entrepreneurs, consultants, executives, and specialists bring real-world challenges, practical insights, and current industry expertise directly into the classroom. Because understanding business starts by learning from those who live it.
Select module
BBA in Business Communication
Marketing Principles
Understand marketing, use digital tools and AI, and develop a genuine marketing strategy.
Market Research
Understand a client brief, define the focus areas of a survey, build a field questionnaire, and analyze the results.
International Marketing
Analyze a foreign market, understand cultural differences, and adapt a marketing strategy for export.
Sales and Negotiation
Master the art of negotiation, the buyer-seller relationship, prospecting, and customer loyalty.
Download the brochure or talk to an advisor to get full pricing and details.
Lecturers for this program
Our faculty combines academic expertise with active professional experience. This ensures that every course is directly connected to today's business reality.
Federico Abrar
Bachelor Lecturer
Anne Barrat
Bachelor Lecturer
Virginie Belleville Dos Santos
Bachelor Lecturer
Tristan Bartolini
Bachelor Lecturer
Pricing & details
Download the brochure or talk to an advisor to get full pricing and details.
Financing options
- Monthly payments plans available
- Possibility of employer sponsorhip or scholarship
- Personal financing options (on request)
We're happy to help you explore the best option.
What is included
- All course materials and resources
- Access to faculty and professional network
- Internship or company project support
- Thesis supervision
- Official diploma upon completion
Designed for immediate application in your work.
Frequently Asked Questions
This program is designed for undergraduates and early-career professionals who want to build a strong foundation in management and innovation. It's ideal if you're looking to deepen your knowledge, gain practical experience, and take the next step in your career.
Many of our programs offer flexible study formats, including part-time and intensive options, making it possible to balance study with professional commitments.
Admission requirements vary by program. Details can be found on each program page, or you can speak with an advisor for guidance.
Tuition fees depend on the program and study format. Visit the fees section of the program page or contact our admissions team for detailed information.
Most programs have multiple intakes throughout the year. Upcoming start dates can be found on the program page.
Simply complete the online application form. Once submitted, our admissions team will review your application and guide you through the next steps.
Admission requirements
Applicants should hold a baccalaureate, Swiss maturité, or an equivalent qualification. Profiles with a diploma of general culture, commercial diploma, CFC, or relevant professional experience may also be considered.
Work experience requirements vary by program. Some programs are designed for recent graduates, while others are intended for professionals looking to advance their expertise and careers.
We recognise that every educational journey is unique. If your profile does not meet the standard requirements, our admissions team may still review your application based on relevant experience, achievements, and motivation.
September 14, 2026
Upcoming Open Day
Meet students, faculty, and future opportunities
Join our upcoming Open Day and learn more about the curriculum, student experience, career opportunities, and admissions process.
SIGN UP FOR OPEN DAYReady to start your journey?
Applying to ESM is simple and straightforward. Our team is here to guide you at every step, from your first question to the start of your program.
Step 1 — Get in touch
Speak with an advisor and explore if the program fits your goals.
Step 2 — Submit your application
The process is simple, and our team will support you every step of the way.
Step 3 — Start your program
Begin your program with clarity, structure, and ongoing support.
Are you ready to start your journey?
Or are you looking for a different direction? Explore all available programs here.
