Bachelor of Business Administration (BBA)
International Management
A hands-on Bachelor’s programme combining business, innovation, and emerging technologies with real-world projects, designed to prepare you for the organisations of tomorrow.
IACBE accredited and internationally recognisedFor whom
- Students and young professionals who want build practical business skills and lead tomorrow's organisations
Duration, language and credits
- 24 to 48 months including 2 internships
- Program taught in French
- 180 credits (ECTS equivalent)
Available formats
- Intensive (2 years)
- Full-time (3 years)
- Part-time (3 to 4 years / 3 days a week)
Location
- Geneva, Switzerland
Start date
- October 2026 (next intake)
- Additional intake: March 2027
Program highlights
Build a strong foundation in modern business
Gain hands-on experience through eight Business Bootcamps
Pitch your ideas to professional juries
Learn from business professionals, not career academics
Complete two internships before graduation
Graduate ready for the professional world
About this program
For ambitious students who want to build a strong foundation in business and management while gaining practical experience from day one. Whether you’re continuing directly after secondary education or looking for a more applied approach to higher education, this programme prepares you for the realities of today’s business world.
Choose the format that best fits your goals and circumstances.
Intensive Track — 2 years
Complete your Bachelor’s degree through an accelerated and immersive study experience.Full-time Programme — 3 years
A balanced combination of academic learning, practical projects, internships, and professional development.Work & Study Programme — 3 to 4 years
Combine your studies with professional experience, internships, entrepreneurial projects, or part-time work.Our students bring different experiences, perspectives, and ambitions. Some arrive straight from school, others from professional, entrepreneurial, or international backgrounds. What they share is a curiosity about business and a desire to build a meaningful future.
The Bachelor in International Management is designed to maximise your future opportunities. Through practical experience and a strong understanding of how organisations operate, you’ll develop the skills and confidence to move forward, whether that means starting your career or continuing with a Master’s degree.
Au début, je ne savais pas exactement quelle direction prendre. Ce qui m'a marqué à l'ESM, c'est la liberté de le découvrir en cours de route. Cela m'a aidé à gagner en confiance et à faire des choix qui me correspondent vraiment.
— Frank Jansen, Programme Bachelor
How you learn
Select module
BBA in International Management
Marketing Principles
Understand marketing fundamentals, leverage digital tools and AI, and build effective marketing strategies that create value and support business growth.
Market Research
Interpret client briefs, design market research, build questionnaires, collect insights, and turn data into actionable marketing decisions.
International Marketing
Assess international markets, understand cultural differences, and adapt marketing strategies to succeed across global environments.
Sales & Negotiation
Develop negotiation, prospecting, and relationship management skills to build trust, win opportunities, and retain customers.
Download the brochure or talk to an advisor to get full pricing and details.
Lecturers for this program
Our faculty combines academic expertise with active professional experience. This ensures that every course is directly connected to today’s business reality.

Sandrine Néel
Intervenante Bachelor

Luc Levan
Intervenant Bachelor, Trading
Pricing & details
Download the brochure or talk to an advisor to get full pricing and details.
Financing options
- Monthly payments plans available
- Possibility of employer sponsorhip
- Personal financing options (on request)
We’re happy to help you explore the best option.
What is included
- All course materials and resources
- Access to faculty and professional network
- Internship or company project support
- Thesis supervision
- Official diploma upon completion
Designed for immediate application in your work.
Frequently Asked Questions
This program is designed for graduates and early-career professionals who want to build a strong foundation in management and innovation. It’s ideal if you’re looking to deepen your knowledge, gain practical experience, and take the next step in your career.
Many of our programs offer flexible study formats, including part-time and intensive options, making it possible to balance study with professional commitments.
Admission requirements vary by program. Details can be found on each program page, or you can speak with an advisor for guidance.
Tuition fees depend on the program and study format. Visit the fees section of the program page or contact our admissions team for detailed information.
Most programs have multiple intakes throughout the year. Upcoming start dates can be found on the program page.
Simply complete the online application form. Once submitted, our admissions team will review your application and guide you through the next steps.
Admission requirements
A Bachelor’s degree (or equivalent) is required to join the program. Applications are reviewed individually to ensure the program is the right fit for your background and goals.
Work experience requirements vary by program. Some programs are designed for recent graduates, while others are intended for professionals looking to advance their expertise and careers.
We recognise that every educational journey is unique. If your profile does not meet the standard requirements, our admissions team may still review your application based on relevant experience, achievements, and motivation.
Ready to start your journey?
Applying to ESM is simple and straightforward. Our team is here to guide you at every step, from your first question to the start of your program.
Step 1 — Get in touch
Speak with an advisor and explore if the program fits your goals.
Step 2 — Submit your application
The process is simple, and our team will support you every step of the way.
Step 3 — Start your program
Begin your program with clarity, structure, and ongoing support.
Are you ready to start your journey?
Or are you looking for a different direction? Explore all available programs here.






